Apple has ousted Coca-Cola as the world's leading global brand - with Google claiming second spot.
After 13 years as the undisputed number one, the fizzy drinks firm has been relegated to third place in this year's Interbrand list.
Jez Frampton, Interbrand's global chief executive officer, said: "Every so often, a company changes our lives - not just with its products, but with its ethos.
"This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Apple now ranks number one.
"(CEO) Tim Cook has assembled a solid leadership team and has kept Steve Jobs' vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again."
Ehn? U say? How come?
Ehn? U say? How come?
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